What B2B marketing can teach you about PPC in higher education

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. The post What B2B marketing can teach you about PPC in higher education appeared first on Search…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
via Pauline Jakober

from Contributed via Business News on April 17, 2017 at 08:20AM

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