IAB: Paid search was 48 percent of total digital spend in 2016

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
via Greg Sterling

from Contributed via Business News on April 27, 2017 at 09:34AM

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